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Job Title: Online Marketing Specialist

Company Name: Oakley, Inc.
Location: Foothill Ranch, CA
Profession: Advertising (Online and Offline)

Job Description:



Description

 

Oakley, Inc. is a sport and lifestyle brand, driven to ignite the imagination through the fusion of art and science. Oakley's thirty-year legacy of invention has led to a diversified range of products including high performance sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories. The essence of the brand is communicated through professional and amateur athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Headquartered in Southern California, the company's optics brand portfolio includes Eye Safety Systems, Fox Racing, Revo, Arnette, Mosley Tribes, Oakley, Oliver Peoples, and Paul Smith Spectacles. In addition to its wholesale business, the company operates retail locations including Bright Eyes, N3L, Oakley O Stores, and The Optical Shop of Aspen. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®).



BASIC FUNCTIONS:



The Online Marketing Specialist is responsible for development of online marketing plans and managing or assisting in the implementation of online marketing tactics ranging from Paid Search (SEM), Natural Search (SEO), Affiliate, Display, Email, Shopping Feeds, and Social Media across Oakley international subsidiaries as well as Luxottica brands such as Ray-Ban and Revo. The ideal candidate will have had some international marketing experience, but this is not required. This position will work very closely with the key business stakeholders and online marketing agency. This position will also take on a support role in coordinating efforts for our international subsidiaries with regards to working with our online agency, leveraging existing assets, repurposing SEM campaigns as relevant, ensuring their needs are met with regards to SEO best practices, and assisting with budget and planning recommendations for the online marketing plan.



Serve as overall project manager and liaison for all online marketing tactics for Luxottica brands and Oakley International Subsidiaries.

Manage relationships with online marketing agency and any third party online marketing vendors as needed to enhance the projects for Luxottica brands and Oakley international subsidiaries.

Responsible for developing online marketing plan and budget for Luxottica brands and Oakley international subsidiaries on an annual basis.

Maintenance and forecasting of monthly budgets for Luxottica brands and Oakley international subsidiaries.

Responsible for working with the web analytics group to provide regular reporting to manage the online marketing tactics efficiently.

Responsible for distributing and communicating the results to all key business stakeholders.

Responsible for working closely with the online marketing agency to ensure all insertion orders, contracts and invoices are updated.

Interpret individual brand strategies, understand brand guidelines and strategic initiatives, setting and communicating expectations, scheduling and organizing resources, managing deliverables and meeting deadlines.

Developing and maintaining an online marketing calendar by brand.

Ability to work cross-departmentally to gather assets, business requirements, marketing goals and objectives, etc.

Stay current with best practices, strategies, legislation and industry standards related to online marketing tactics.

Qualifications

 

QUALIFICATIONS REQUIRED:

2-3 years work experience in a fast paced and aggressive environment.

Bachelors degree in Marketing/Communications or equivalent.

Experience managing/coordinating all aspects of a project lifecycle for multiple projects simultaneously with individual production schedules.

Active use of blogging and/or social networks for regular communication. Do you Twitter? Flickr? Keep your Facebook profile active and up-to-date?

Experience in providing financial analysis and presenting information.

Proficient across several online marketing tactics including email, affiliate marketing, paid search (SEM), SEO, display and shopping feeds.

Must be well versed in online advertising trends, best practices and reporting.

Understanding of concepts/terms such as HTML, CPC, Cost per Sale (CPS), display URLs, Domain, Alt-tag, Meta Tags, wire frames, tracking tags, quality scores, etc.

Ability to communicate and present effectively, both orally and in writing.

Proficient experience with Mac OS environment and Microsoft Office Suite (Excel, Word, and PowerPoint).

Experience using CoreMetrics, Google Adwords, DART, Commission Junction and eDialog tools a plus.

Job: Web

Primary Location: United States-California-Foothill Ranch

Organization: Oakley

Schedule: Full-time

Job Posting: Sep 29, 2009

Unposting Date: Ongoing



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