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Company Name: Product Partners, LLC
Job Title: Search-Marketing Manager
Location: Santa Monica, CA
Profession: Advertising (Online and Offline)

Job Description:

Search-Marketing Manager
Department: Web Posted by People Department on Tuesday Jul 21, 2009 at 10:30 am


Product Partners’ Search-Marketing Manager will drive the effort to acquire new customers and revenue through paid search, SEO, and other efforts. The position will play a key role in contributing to the growth and profitability of Product Partners’ rapidly expanding online business.


Key Responsibilities:
• Planning, managing, and executing SEM campaigns working with agency and internal teams to create campaigns, develop testing strategies, and optimize paid search campaigns
• Report performance on all search efforts including spend, traffic, conversions, number of customers acquired, and ROI
• Optimize existing programs for new customer growth and revenue, maintain a test plan to improve search ad creative and landing pages, and make recommendations for on-site changes to improve acquisition programs
• Identify new acquisition programs to drive customer growth
• Investigate and implement new technologies, services, and automation capabilities and/or vendor solutions that enhance SEM efforts
• Develop plans to support new product launches and company initiatives
• Assist in development of annual business plan for SEM program


Skills:
• Bachelor’s degree
• 4+ years’ previous online marketing experience (2–4 years of search marketing experience preferred)
• Experience managing large search budgets
• Experience with third-party bid management and analytics software
• Strong spreadsheet, word processing, and database skills
• Strong organizational, written communication and presentation skills
• Search engine certification (i.e., Google/Yahoo certification) desirable
• Strong understanding of Web/campaign analytics, including usage of various analytics tools and software programs


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