Social Media Manager
Department: Web Posted by People Department on Monday Jun 08, 2009 at 02:40 pm
Product Partners’ Social Media Manager will oversee the company’s presence across social networks, including the profiles of major fitness celebrities like Tony Horton, Debbie Siebers, and Shaun T. This position will be responsible for creating engaging viral campaigns to promote our trainers and brands, as well as building out a social network of fitness Coaches and customers of Team Beachbody.
Key Responsibilities will include:
• Plan, manage, and execute social media campaigns
• Work with internal teams to create compelling viral campaigns to drive trainer and brand awareness
• Track and report performance on all social media efforts
• Research and propose new opportunities for social media marketing and advertising campaigns
• Effectively communicate and build internal and external relationships through social networking
• Investigate and implement new technologies, services and automation capabilities, and/or vendor solutions that enhance social media efforts.
• Develop plans to support new product launches and company initiatives
• Assist in development of annual business plan for social media programs
Requirements:
• Bachelor’s degree
• 4+ years previous online marketing experience (2–3 years of social media marketing and advertising experience preferred)
• Thorough knowledge of how to maintain and grow a social media presence across array of networks and technologies
• Strong understanding of social media in relation to broader media mix
• Strong knowledge of user-generated content, Web video, and viral marketing on the Web