Role

A Strategy Supervisor is the day-to-day liaison between the client and the media community.  The supervisor’s role is to ensure the client’s media plans are developed and implemented.  This not only involves working closely with the client and with the media community but also includes working closely with the various departments and/or partner agency.

Management:

n        Supervise the Strategist and Assistant Strategist on day-to-day activities

n        Train Strategist and Assistant Strategist in all aspects of the planning process, as well as the client(s) business and industry

n        Manage the flow of client media-related issues. Create solutions and resolve problems.

n        Manage solid client relationships

n        Establish timetables for development of plans

n        Interview applicants for junior-level positions

Media Strategy:

n        Insights

–        Integrate Checkmate strategic planning philosophy into communication plan development

–        Help develop planning objectives and strategies that coincide with the client’s marketing direction

–        Continually seek a consumer-centric view in all strategic thinking

n        Ideas

–        Supervise implementation of integrating offerings and tools

–        Identify opportunities for cross-platform deals, when appropriate

–        Provide point-of-view on various media in the marketplace

–        Create media plan recommendations and alternatives

–        Select media vehicles and determine scheduling

–        Promote creative, innovative approaches to strategically reach the target consumer

–        Analyze competitive activity in the marketplace

n        Results

–        Present media plans to clients

–        Oversee the execution of a media plan

–        Gauge media performance to determine the extent to which the original objectives and strategies were met

Maintenance:

n        Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules

n        Update account team on status of all client projects

n        Foster a good working relationship with account and client teams to facilitate flawless execution of plans

n        Coordinate efforts with the Investment team(s)

n        Study demographic data and consumer profiles to identify desired target audiences

n        Handle any client requests – i.e. plan changes, budget changes, provide marketplace information

n        Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Media Expertise:

n        Attend meetings and (often) present, both internally and externally

n        Keep abreast of industry trends through advertising and media trade journals

Competencies

Knowledge/Expertise

n        Knowledge of the principles of advertising, marketing and media.  A basic knowledge of disciplines underlying these principles, i.e., psychology, economics, journalism

n        Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing

n        Understanding of the skills and functions of the Investment side of the business, as well as knowledge of Strategic Business Units’ competencies

n        Interest in the client’s industry and environment within which he operates

Skills/Abilities

n        Analytical thinking

–        Fluency in mathematical concepts

–        Ability to translate data into well-articulated ideas

n        Teamwork

–        Ability to foster a strong, cohesive working team

–        Ability to give proper, thorough instruction

–        Prioritization skills (multi-tasking)

n        Technical Skills

–        Ability to understand media data sources in terms of what is measured, the method, and information reported

–        Appreciation of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

n        Problem Solving

–        Ability to formulate solutions to media problems

–        Ability to articulate the scope of a client’s business challenge

n        Verbal/Written Communication Skills

–        Ability to write clearly and concisely and present orally in an articulate and confident manner

–        Ability to effectively and comfortably communicate and interact with clients and vendors

–        Ability to articulate objectives, opportunities and techniques