The Opportunity:
Develop the overall marketing automation and analytics strategy for ESRI and ensure successful campaign delivery and measurement for all marketing activities. In this role, you will closely collaborate with team leaders to oversee the areas of database management, marketing campaign coordination, and analytics.
Department
Marketing Operations
The Team:
Being a part of the ESRI Marketing Division means applying your talents to exciting projects that educate people around the world about the benefits of GIS. The dynamic environment allows team members to exercise their creative, strategic, and tactical skills to develop marketing plans, execute campaigns, plan events, develop and maintain Web sites, manage press relations, write articles for newsletters and publications, and much more. We look for individuals who want to pair their passion for marketing with a desire to make a genuine contribution to our society.
Responsibilities
· Identify and implement opportunities for marketing operations process and quality enhancements
· Work closely with senior management to continually identify opportunities to strengthen marketing programs
· Develop policies, procedures, and processes in consultation with stakeholders to ensure optimal campaign productivity and efficiency
· Perform best practices research on marketing strategies, products, and technologies
· Assist with integration of applications or services provided by third party vendors
· Manage performance of direct reports and cooperate in ensuring the Marketing Operations department functions efficiently and effectively
Requirements
- A bachelor’s or master’s degree in marketing, business, or a related field
- A minimum of seven to ten years of experience in marketing operations or a related position, preferably in a high-tech and/or business area
- Strong strategic thinking, analytical, problem solving, and project management skills
- Excellent interpersonal and communication skills
- Seasoned experience in process improvement and change management activities related to data driven or marketing organizations
- Strong knowledge of CRM and database models and concepts in a corporate environment
- Ability to be adaptable and flexible in fast-paced work environment
- Good prioritization and time management skills, extremely organized, detail oriented, and ability to multitask
Recommended Qualifications
- Knowledge of ESRI/GIS
- Prior experience in the software industry
The Company:
Since 1969, ESRI has been giving customers around the world the power to think and plan geographically. We develop and support innovative tools for visualizing, analyzing, and managing geographic data on the desktop, on a server, across the enterprise, in a mobile environment, and on the Web. With annual revenues of $660 million and our software used in more than 300,000 organizations worldwide, ESRI is the market leader in GIS.
ESRI employs 2,700 people in the U.S., 1,900 of whom are based at our Redlands headquarters, a community ideally located in Southern California. We offer exceptional benefits, competitive salaries, 401(k) and profit sharing programs, scholarships, tuition assistance, a Cafe complete with Starbucks coffee bar, an onsite fitness center, and much more.
Learn more about careers at ESRI and apply online at www.esri.com/careers.
ESRI is an equal opportunity employer (EOE) supporting diversity in the workforce.